Thought Leadership & Industry Expertise

Thought Leadership & Industry Expertise

How To’s & Tips – audiences find it invaluable when you’re willing to share your expertise with any do-it-yourself tips, and they’re likely to get noticed by industry professionals as well as provide search exposure for potential clients that may be searching for how-to content related to the services you provide.

Interviews – David Meerman Scott, author of The New Rules of Marketing and PR, along with Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business, say that video interviews are one of the simplest and fastest ways to put together a piece that elicits a social response. Internet marketing agencies can create video interviews with fellow Internet marketing professionals, vendors, thought leaders and key influencers in a subject matter of interest to their clients; and they can even interview their own clients and staff.

Industry News & Commentary – successful marketing sometimes depends on the ability to act in real time. An increasing number of businesses are learning to respond to breaking news with real-time information and commentary, all in video. Consider using video to offer commentary on relevant news, and have that posted on your company blog and social networking sites. This showcases your company’s responsiveness and industry awareness, which clients will react to positively.

Product Demos and Reviews – Is there certain software, hardware, equipment, or business solutions that your company has first-hand experience with and can objectively comment on? Companies like Zappos have video reviews of their products featuring their own employees. Instead of having a scripted actor, you may want someone who knows the product more intimately.

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